140Fire Privacy Policy

Your privacy is important to us and we have prepared this Privacy Policy to explain to you how we collect, use, and share information we obtain through your use of the Internet sites, applications and services (“Services”) that are operated by, controlled by or are affiliate with 140Fire, Inc., including without limitation HAUTECAST(collectively, “we,” “us” or “our”). This Privacy Policy does not govern our use of any information you provide to us when you call us, write to us, or communicate with us in any manner other than through the Services. Because the Internet is global, information about you that we collect or that you submit may be transferred to, processed in, and held in countries (including the United States) other than the one in which you reside. By using the Services, you explicitly consent to such use of your information and agree to the terms of this Privacy Policy.

1. Information We Automatically Collect.

   We automatically collect certain information to help us understand how our users use the Services (which we will refer to in this Privacy Policy collectively as “Usage Data”). For example, each time you visit the Services we may automatically collect your IP address, browser and computer type, access time, the Web page you came from, the URL you go to next, and the Web page(s) that you access during your visit.

   We will use such Usage Data to diagnose problems with our servers and software, to administer the Services, and to gather demographic information. Our third-party advertising networks and servers will also provide us reports that will tell us how many ads were presented and clicked on the Services in a manner that does not identify personally any individual.

2. Information You Choose To Submit.

   You can visit the Services without telling us who you are or revealing any information by which someone could personally identify you (which we will refer to in this Privacy Policy collectively as “Personal Information”). If, however, you wish to register to become a member of the Services, you are required to provide certain Personal Information (e.g., your name and e-mail address), and we ask that you also provide a user name and password. We use your Personal Information to fulfill your requests for products and services, to improve our Services, and to contact you from time to time about us, and our products and services. You may also choose to submit additional information about yourself (for example your gender, birth date, or zip code) by which someone could not personally identify you (which we will refer to in this Privacy Policy collectively as “Non-Personal Information”). We may also collect additional information about you when you visit certain features of the Services or the pages of certain of our partners when you interact with offers and advertisements, when you contact us for support, when you log into the Services with your account, when you complete a survey, or when you enter promotions. Finally, you may choose to submit your alias, bio, email, photos or any other information that you would like to share with other users of the Services (which we will refer to in this Privacy Policy collectively as “Shared Information”).

3. Our Information Sharing Practices

   (a) Generally. Except as otherwise described in this section of our Privacy Policy, we will never share your Usage Data, Personal Information, Non-Personal Information, or Shared Information (which we will refer to in this Privacy Policy collectively as “User Information”) with any third party without your permission.

   (b) Advertisers. From time to time, we may share your Usage Data and Non-Personal Information to enable third parties who serve advertisements on the Services to deliver advertisements that will be relevant to you. We will not share any such information, however, in a manner that would enable the advertiser to personally identify you.

   (c) Aggregated Data. From time to time, we may share aggregated User Information with third parties. We will not share any aggregated data, however, in manner that would enable the recipient to personally identify you.

   (d) Service Providers. From time to time, we may enter into relationships with third parties who provide services to us (e.g., data management and storage services or credit card processing services). In those circumstances, we disclose User Information that is necessary for such service providers to perform those services and require that they maintain the confidentiality of such User Information.

   (e) Other Disclosure Scenarios. Notwithstanding anything in this Privacy Policy to the contrary, we reserve the right, and you hereby expressly authorize us, to share any User Information: (1) in response to subpoenas, court orders, or legal process, or to establish, protect, or exercise our legal rights or defend against legal claims; (2) if we believe it is necessary in order to investigate, prevent, or take action regarding illegal activities, fraud, or situations involving potential threats to the safety of any person or property; (3) if we believe it is necessary to investigate, prevent, or take action regarding significant abuse of the Services’ infrastructure or the Internet in general (such as voluminous spamming, denial of service attacks, or attempts to compromise the security of information); (4) to our parent company, subsidiaries, joint ventures, or other companies under common control with us (in which case we will require such entities to honor this Privacy Policy); and (5) if we are acquired by or merged with another entity.

4. Public Information.

   If you identify any User Information as public, you are authorizing us to share such information publicly. For example, you may elect to make certain Shared Information (such as your alias, bio, email or photos) publicly available. Also, there may be areas of the Services (e.g., message boards, discussion rooms, and other online forums) in which you are able to post information that will be available to all other users of the Services. By choosing to use these areas, you understand and agree that anyone may access, use, and disclose any information that you post to those areas.

5. Cookies.

   We may set and access cookies on your computer. Upon your first visit to the Services, a cookie is sent to your computer that uniquely identifies your browser. A “cookie” is a small file containing a string of characters that is sent to your computer and stored on your hard drive when you visit a website. Many major Web services use cookies to provide useful features for their users. Each web site can send its own cookie to your browser. Most browsers are initially set up to accept cookies. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent; however if you reject cookies, you will not be able to sign in to the Services or take full advantage of our Services.

   We uses cookies for the following general purposes: (a) to track your preferences, such as the address or local zip code you enter; (b) to access your information when you sign in so we can provide you with your personalized content; (c) to display the most appropriate advertisements, based on your interests and activity on our Services; and (d) to help us improve the Services by analyzing and estimating our traffic and use of features on the Services.

   We may also use “pixel tags,” which are small graphic files that allow us to monitor the use of the Services. A pixel tag can collect information such as the IP address of the computer that downloaded the page on which the tag appears; the URL of the page on which the pixel tag appears; the time (and length of time) the page containing the pixel tag was viewed; the type of browser that retrieved the pixel tag; and the identification number of any cookie previously placed by that server on your computer.

   We may use pixel tags, either provided by us or by our third party advertisers and ad networks, to collect information about your visit, including the pages you view, the links you click and other actions taken in connection with our sites and Services and use them in combination with our cookies to provide offers and information of interest to you.

   We also may allow certain analytic services and providers of applications used on the Services (e.g., sharing buttons) to collect Non-Personally Identifiable information by placing cookies on the Services that will track certain performance of our Services, such as, web traffic, click-throughs, etc., in order to assist us and our service providers in better understanding the interests of our users and to better serve those interests.

6. Advertising.

   We may use other companies under agreements with us to serve advertisements when you visit and use the Services. These companies may collect and use click stream information, browser type, time and date, subject of advertisements clicked or scrolled over during your visits to the Services and other Web sites in order to provide advertisements about goods and services likely to be of greater interest to you. These companies typically use a cookie, a third party web beacon and/or pixel tags to collect this information. None of them collect any personal information from your computer, such as your e-mail address. Other companies’ use of their cookies is subject to their own privacy policies, not this one. Advertisers or other companies do not have access to our cookies.

7. Targeted Advertising.

   We use third-party advertising companies to serve ads when you visit our Website. These companies may use information (not including your name, address email address or telephone number) about your visits to this and other Web sites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here.

   We allow third-party companies to serve ads and/or collect certain anonymous information when you visit our web site. These companies may use non-personally identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) during your visits to this and other Web sites in order to provide advertisements about goods and services likely to be of greater interest to you. These companies typically use a cookie or third party web beacon to collect this information. To learn more about this behavioral advertising practice or to opt-out of this type of advertising, you can visit http://www.networkadvertising.org.

   We partner with ValueClick to serve ads and/or collect certain information when you visit our website. ValueClick may use cookies or web beacons to collect non-personally identifiable information during your visit to this website in order to help show advertisements on other websites likely to be more interesting to you. To learn more about this “behavioral advertising” practice or to opt-out of this use of your anonymous information, you can visit http://valueclickmedia.com/webuser_privacy.shtml.

8. Your Options and Information about Advertisers and Targeted Ads.

   You can learn more about the advertising companies we work with and what options they may offer you regarding cookies and targeted advertising by emailing us at partners@140fire.com. Many of these companies are also members of the Network Advertising Initiative or the Digital Advertising Alliance, which each provide a simple way to opt-out of ad targeting from participating companies.

9. Mobile.

   We may from time to time offer certain location or pinpoint based services with our applications (such as, GPS assisted navigation instruction, wireless tower location, triangulation or other available location technologies). If you elect to use such location based services, we must periodically receive your location in order to provide such location-based services to you. By using the applications’ location based services, you authorize us to: (a) locate your hardware; (b) record, compile and display your location; and (c) publish your location to third parties designated by you by means of location publication controls available within the applications (e.g., settings, user preferences). As part of the applications, we may also collect and store certain information about our users, such as, users’ wireless mobile subscriber ISDN and/or IMEI numbers (as applicable) and users’ network access identifier information. This information will be used to provide you the services accessed through our applications. We may use third party providers to help provide services through mobile systems and such providers may use the information in accordance with our Privacy Policy.

10. Choice/Opt-Out.

    We offer you the opportunity to choose not to receive communications from us. If you would like to take advantage of this opportunity, please let us know by accessing and updating your profile. Please note that sometimes these requests may take up to ten business days to process and that we are not responsible for removing information about you from the database of any third party to whom we were authorized to disclose your User Information prior to processing your request. Even if you do take advantage of this opportunity, we reserve the right to send you administrative messages relating to the Services (e.g., about changes to this Privacy Policy) and to contact you regarding any goods or services you have ordered.

11. Modifying and Deleting Your Personal Information.

    If you would like to modify or delete from our database any User Information you previously submitted to us, please let us know by accessing and updating your profile. Please note that any User Information that we have copied may remain in back-up storage for some period of time after your request, and that if you delete certain information you may not be able to order services in the future without re-submitting such information. Also, please note that we will maintain User Information in our database whenever we are required to do so by law.

12. Security.

    We have implemented reasonable measures to help protect your User Information from loss, misuse, or unauthorized access or disclosure. Unfortunately, however, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your User Information, we cannot guarantee its security.

13. Links.

    The Services may contain links to other websites. We are not responsible for the privacy practices of any such other website and urge you to review such practices prior to submitting any information to such websites.

14. Children’s Privacy.

    We are committed to protecting the privacy needs of children and we encourage parents and guardians to take an active role in their children’s online activities and interests. The Services are not intended for and may not be used by children under the age of 13. We do not knowingly collect information from children under the age of 13 and we do not target the Services to children under the age of 13.

15. Changes.

    We may update this Privacy Policy from time to time. If under any such update we make any material change to the way in which we treat your User Information, we will inform you of such change via email or by posting a notice on relevant areas of the Services. Any updated version of this Privacy Policy will be effective as of the date set forth therein.

16. Questions.

    If you have any questions about this Privacy Policy, please feel free to contact us by email at privacy@140fire.com.